The Shocking Truth Home Sellers Need to Accept: Pricing Competitively

The real estate market can be related to that stocks and bonds industry we all hear about with the Dow Jones and NASDAQ — high edginess, fickle, fast, and filled with ferocity a la Paul Walker from a rather “little” known car racing film series only some people out there may like (a little). Oh, and don’t forget about Ludacris. The fact is this: if you’re a guru among home sellers, you probably do live on the proverbial fast lane. So here’s some words of advice:

Slow Down: the Turtle’s Going to Win the Race, Remember?

You remember that age-old tale, right? The tortoise and the hare? Patience is a virtue. By patience, of home selling real estate Paul Walkercourse, I mean a little dose of strategy built in to these trade home selling secrets you should know about, as you competitively price your home.

What about getting top dollar? Making lots of money? Generating enormous profit for your investments on the property? I get it, home sellers. We all want that. Tyrese Gibson and Dwayne Johnson with their big guns want that, too. As “fast” and “furious” as you are, please know — you’ll get your top dollar, but play it smart, or you won’t get any dollar at all.

The real estate market’s very fickle for home sellers and buyers alike. One wrong number, and you just might lose a sale. The trick of the trade for home sellers here is to determine the value of your home according to market analysis and an accurate evaluation of your investments through home improvement and appreciation. When you get that number, this is what you home sellers should do…. You shave off a good 20%, or perhaps 15% if you want to be safe, off that price.

Your price point based on that strategy should flood you with a gigantic amount of buyers offering bids. Before you know it, you’ll be in a bidding war, jacking up your price, and not unlike one of those high-stress race car events with Vin Diesel behind the wheel tearing up the streets. Only you won’t have to put on a seat belt. All you’ll need to do is open up your wallet as you hit escrow and see the money roll in. And, yes, even in the worst of markets, home sellers will burn rubber across that financial finish line faster than you can say, well…. fast and furious. Twice.

Take My Word for It, Home Sellers: Price Smart

Many home sellers don’t want to risk losing out on profit, but this is the truth: the real estate market needs to be coaxed into it, like revving an engine right before a race. Go strategic (not too low, obviously), and not necessarily ambitious. You will see some increase in pricing as buyers end up seeing you as a “good deal.” For more secrets on the real estate industry, visit H.O.P.E. to Own and get it on the high-octane action. See the reviews of happy home buyers (thanks to smart home sellers) right here.

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