This is great fear of many real estate agents — and brokers. The idea that you have to write. And not just poetry, or anything like that, or even a mega-novel! No. The idea of writing a blog is like slitting your throat. Do you have the time to do that as a home seller? No. You’re too busy marketing and showing homes. You do not have the time as a home seller to sit in your bed or chair, with your laptop, writing on your WordPress, Blogger, Tumblr, or even Facebook about your experiences, or thoughts, especially regarding the real estate industry. Right?
Blogging is essential to real estate when you think about it. It’s all about networking. We’re already pretty keen on the idea of social media being a hit with the real estate market, so it makes sense to think that the bread and butter of the digital atmosphere that is blogging would lay that foundation and build your audience better than any open house.
Get. Your. WordPress. On. Start writing. Right now. It’ll only help your real estate business.
When selling through social media, you have to realize that it’s not just the technology, or even the home itself, making the sale. You are as well. You’re the secret weapon. You’re the closer. You’re the one making sure the buyer follows through on the purchase. After all, you can catch the fish on the hook, but only you can reel it in.
So be prolific with your blogging. Through the content you build, you can syndicate it through Twitter, through Facebook, through LinkedIn — through the entire World Wide Web. And before you know it, you’re known not only in the industry, but with buyers in your area. Go hyperlocal. Get in depth. Stick to the news. Of course relate to your reader with your own thoughts about anything going on in your life, because that personalizes the marketing aspect to great effect. But the important thing is to just write. And write with your own personal voice.
That’s actually Sales 101 when you think about it: connecting to the customer in a personal way. There’s no better way to do that than blogging (or “blog writing”). And the real estate, you can bet your bread and butter on it, will benefit from it greatly.