Why You Must Be the CEO when Hiring a Real Estate Agent to Sell Your Home

“Hello Agent,” gesture to well-dressed individual with brief case to sit in your selling-room, “I’m ready to sell my home.  Can you help me?”

“Yes,” smiles the smug Real Estate Agent who knows not much about your community, hasn’t ever sold a home in your neighborhood and makes the buyer the priority; personal preference.

ERRRRRRT.  Stop.  Ask the right questions.


“Hello Mr. ___. Please sit down. Have you been working in this community long?….”  Your confident self says, radiating your worth!  

“No…but I’d love to!” says the dud agent. Not good enough for me!  I’m managing my needs!  Next!  

There’s a lot of agents out there to help you sell your home.  It’s not too hard to find one, but finding the right one is another question.  Settling for the wrong agent is too easy.  

It’s like you’ve got to be the home-owner, soon-to-be-home-buyer, full-time-something, mother-sister-daughter-friend…CEO, basically!  Hope you have a huge hat rack because life asks you to take on a lot of roles, successfully at that.  

Let’s take a millennial home buyer.  They are going to have some odd set of needs on their docket.  Perhaps: 






Be your own CEO, what do you want for your company?  

Write out the questions that fit your desires and needs – think ahead! – you’ll pull farther forward. Totally lost?  Sort of lost? Would like help in the journey of unknown territory: exchanging your territory for better territory…. 

Click here to get a guide.  Get some know-how to know what’s out there for you. 

Okay, CEO, here’s some home selling mistakes to avoid.  

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The post Why You Must Be the CEO when Hiring a Real Estate Agent to Sell Your Home appeared first on Your Rent-to-Own Consultants.

What Kind of Home Buyer Are You in Today’s American Market?

You’d be surprised to know that in our current market there are many different kinds of home buyers (and consequently, home sellers). This should tell you something — that the market’s largely dictated by who you are. And if you don’t know who you are as a home buyer, you’re basically jumping into an ocean without a life jacket — pretty dangerous.

Know What Kind of Home Buyer You Are (or Rather, What Kind of Home Buyer You’re Supposed to Be!)

The beautiful thing about the budding real estate market we’re seeing right now is the ability of resources to gather data and try to make some sense out of the metrics. What houses are selling? Whyhome buyer-1 are they selling? What’s trending? What’s hot in today’s market? How do you think people find out the answers to these questions? — surveysmetrics, data, information.

Know the info, and you’ll know the market. Plain and simple. That’s home buyer 101, the first thing you learn. In order to know the info, though, you have to know where you fit in as a home buyer. Here are the current ‘types’ (for lack of a better term):

Four — count ’em — four different types of home buyers. This makes it complicated. Especially for a home seller. Especially given the fact that by default this brings to the table four different types of home sellers out there. Forget the difficulty of finding the right person for a relationship! Knowing what you want in a home is one thing — knowing if you’re dealing with a millennial home buyer, or a gen-x home buyer, or a baby boomer, or one of the ‘silent’ ones will determine whether you sell that home, buy another one, or just opt for home renting.

It Does Sound Simple, Doesn’t It?

Information is power in this ocean. And there are plenty of fish in the sea. The question is this: which fish are you, and are there enough of the smaller fish for you to snack on? Good question! WANT TO LEARN MORE ABOUT BUYING A HOME RIGHT NOW? CLICK HERE AND SIGN UP WITH YOUR NAME, EMAIL, AND U.S. PHONE NUMBER IMMEDIATELY!

Why You Shouldn’t Be Afraid to Take Photos at an Open House

We’re willing to bet you’ve probably never seen any prospective home buyers walking around inside a property for an open house with a big camera in hand, snapping away at every possible angle. The thought’s preposterous, because the website or flyer already has a detailed listing of photos! What’s the point?

The Point Is This: Not Even the Best Photos a Real Estate Agent Can Take Will Show Everything About an Open House

A house could be haunted. There could be black mold or something. And understand this: a real estate agent will do whatever he or she can to highlight the strengths of the property and minimize the weaknesses as much as possible.

But as a prospective home buyer, you still have the right to know absolutely everything about a property before even considering buying it. Even as an RTO possibility, that’s of specific importance; think about it.open house

You’re going to buy the darn thing! Why not make sure you’re investing in something worthwhile?

You Have to Understand That Some Homeowners/Tenants May Get Antsy

And they have every right to. Legally, a homeowner looking to sell the house, or even rent it out for RTO, might actually have a problem with a prospective home buyer snapping pictures of the portraits of the cat, dog, son, daughter or vase up the stairway, just as an example. But here’s the thing….

You, as a home buyer, have every right to know everything you need to know about the house. Therefore, your RTO consultant can work with the homeowner, and/or realtor in a situation, to ask the homeowner’s permission to take photos. And that’s something you can definitely work with.

A homeowner, home seller, or prospective RTO landlord needs to understand this — if you’re not letting your prospects know everything about your property, chances are you’ll lose buyers pretty quick.

It’s All About Negotiation and Consultation

That’s just another big reason why you’d need a rent-to-own consultant on your side. It’s hard enough working with an agent. Try just any homeowner working on finding a tenant for a rent-to-own. Try a homeowner working without the knowledge, know-how, and resources to make the right decisions!


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Millennials: the Next Rage in Home Buying. What Kind of Homes, Though?

It’s hard to believe, but it’s true: millennials in our real estate demographic for home buying have already been putting their stamp in the market share, which is a good thing for the industry. We’re not going to see a real estate explosion quite yet, though, given the record low numbers of mortgage applications among millennials (and a consistent high growth for home renting) due to lack of job growth, student loan debt, and a later timeline for marriage and new families.

But It’s Coming. Some Say the Millennial Generation’s Already Here for Real Estate Home Buying

What you need to know, though, is what exactly they’ll be looking for in terms of a home…. Keep that in mind. Because of the inventory of available houses aren’t there; those millennials aching for a home to buy, well, won’t buy – which is bad for real estate business.


Here’s what millennials will want in a home (and you certainly won’t need any Gray’s Sports Almanac to figure this one out):

This is getting heavy, Doc….

We’ve Got You, However, on This Real Estate Market

Preparation. That’s what it’s all about. Whether it’s home staging or a real estate agent who can access all the available homes, RTO or not, with all the correct features millennials are going to want. Because when they buy, people sell. Home improvements, renovations, maybe even new construction – the new millennial generation may drive this focus in.

So let’s align with it. And make the real estate market ready for the future (and flying DeLoreans). Sign up for more information with the HOPE Program today!

4 Top Retweets for Mortgage Industry Developments

The mortgage landscape changes almost on a daily basis, people! And you don’t always have a newspaper on hand, nor can you haul a television with you everywhere you go. What do you need? You just need a Twitter update to get the goods on mortgage industry developments — because, since you’re here on the RTO Consultants website looking for help in finding the right rent-to-own home, you’re obviously interested in what’s going on with the real estate market and industry.

But Why Twitter? How Can Twitter Provide the Inside Look at Mortgage Industry Developments for Today?

It just so happens that we have some relevant retweets on what’s been happening in the news for mortgage industry developments, and the keyword is this — retweet. That means the news are circulating the Twittersphere, and not just anybody’s passing the information on. The very best real estate professionals today are doing it. They’re tweeting, retweeting and “favoriting” literally every day. That should tell you something.

But don’t take our word for it; check out these retweets on mortgage industry developments right now:

And That’s Only the Start When It Comes to Social Media Excellence in Real Estate

Twitter’s chock full of information from all the key real estate players you can expect, so it makes sense especially if you’re in the market for an RTO home. Want to know what’s trending? You get on Twitter. Get on the entirety that is social media, in fact. You can do it on your tablet or phone while riding a train or sitting at the park, too.

Take advantage of the technology. Because one thing’s for sure — you’ll be ahead of the game in terms of finding the best deals, the best properties, and the best people to work with for an industry that requires the most collaboration. Social media does it best.

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4 Top Articles on Retweets for Everything Real Estate

Twitter knows everything real estate these days. Buying a home? You’ll find it in a tweet. Have you browsed the trends lately? Selling homes on Twitter’s huge these days. The whole of social media, in fact, knows home selling like the back of its digital hand, and don’t even get us started on real estate investmentThere’s a big cash cow there, especially when researching property values on Zillow, so if you’re looking for a little know-how, honestly, you might as well find it online.

And You Find That Relevant Information Through Retweets of Anything and Everything Real Estate

Why? Not only is it good information — it’s relevant information. This is information passed Twitter Everything Real Estatearound right now. Who knows — you might even read this information and realize what’s not only trending in everything real estate, but active in the world today, on the news, in your neighborhood, and basically everywhere you look. So it’s in your best interest to check out these articles on everything real estate on retweet from the top professionals in the industry:

And More and More Retweets Keep Cropping Up as We Speak

So it’s in your best benefit to be involved. Get on social media. See what’s cooking. Tweeting. Trending. Check out the hashtags. Look to the predictions of everything real estate. Information is power. Trust us.