Why Businesses Need to Get Ahead With Credit Card Chip Technology

Forget the fact that the transition’s happening right now as we speak. Forget the fact that even consumers are a bit wary despite the fact that there are these reasons why people shouldn’t worry. The new credit card chip technology, EMV, is coming. It most definitely will stick. It will stay. And while it’s going to be a long transition (imagine how many stores in the entire nation will have to be fitted with these new credit card reading machines), and card companies will be slowly rolling out these new bad boys, the fact of the matter is this — businesses are straggling to catch up.

That May Not Necessarily Be a Bad Thing, However….

It just so happens, though, that the new cards (for those who don’t have them) will be functional bothcredit card chip technology-1 ways, just to ensure that there are no problems. That means your magnetic stripe credit card might already have a microchip installed already. However…. Businesses need to get ahead right now given the fact that Visa and MasterCard have officially renounced any accountability for credit card fraud.

What does that mean? That means you, the business, will be solely responsible for compensating a customer who’s suffered from ID theft. Not something you want to deal with.

The Fact Is Credit Card Chip Technology Is the Wave of the Future

Only a quarter of merchants in the country have the readers built-in and operational to run the new computer chip credit cards. The technology’s safer. It’s been proven in other countries; sadly, the U.S. is the last to convert.

As a support and due diligence to your customers, we make it a point to invest in the technology and get yourselves ready for the transition before you lose out on more of your resources due to credit card fraud and such. It’s still a big game-changer as far as white-collar crime is concerned. So don’t hesitate. This is the name of the game for business these days.

You Need Help Managing the Finances of Your Business?

Cloud Based Bookkeeping can do it. We’re consultants. We have access to the resources you need to protect your funds, your sensitive information, your taxes. Everything. Even when it involves this new credit card chip technology. Visit our Google+ page as well and then sign up today!

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3 Reasons Why You Shouldn’t Worry About Your New Chip-Enabled Credit Card

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Transitions are never fun: maybe you’re looking to buy a new home in this growing real estate market, or you’re fixing to enroll in school for another degree. Changing jobs maybe? What with the fluctuating economy, whatever decision you’re going to make is about the equivalent of stirring up a hornet’s nest. Such is the case with this massive yellow jacket of a transition: chip-enabled credit card technology, also known as EMV. And as of this past October, guess what — you’ll very soon be forced to use these new type of credit cards.

Fear Not, Though, and Don’t Be Frightened — Chip-Enabled
Credit Card Technology Won’t Sting

chip-enabled credit card-1

Aside from the fact that the U.S. is at the moment the last country on the planet to use the old-fashioned magnetic strips you find on credit cards (Europe and other countries utilize EMV religiously, along with PIN identification for further prevention of ID theft and credit card fraud), you have three reasons to believe that everything should be okay as the commercial industry, specifically regarding credit cards, will do just fine with this new chip-enabled credit card technology:

And that’s just the start. There will be numerous other benefits associated with chip-enabled credit card technology as EMV continues to flourish and dominate the spectrum.

The Best You Can Do Is Be Prepared

Those credit card companies won’t spring the new cards on you while you’re not looking, just so you know. It will be a transition, not a big surprise. But a good transition at that.

Want to know more about what’s headed for finances? Sign up with ITPN, perhaps; of if you’re a home renter, you might want to enroll with Assisting Renters. Be in the know. And be prepared.

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Credit Card Chip Technology: It’s Going to Take Awhile

As seen here, the expectation is people may be wary about the whole credit card switch thing from magnetized strip to tiny computer chip (especially with credit card fraud always being a problem) despite these three reasons why we shouldn’t be scared. We’re protective over our plastic! However, fear not: this isn’t a change that’s […]

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