Is there any doubt that social media has a hand in real estate? No. Just ask the Facebook real estate investor or home seller, right? Visibility. Lead generation. Traffic. Nothing out there does a better job than a Google+ business page, or a website like Nationwide Property Values, or the BBB A-rated HOPE Program, that’s for sure. But who would’ve guessed this little shooter of a social media platform pinning away at some of the best resources out there for real estate would ever make a statement in the real estate market? Pinterest? Really?
Yes, Really: Pinterest Taps Into a Way of Communicating Real Estate Services and Assistance Probably Better Than Any Twitter Account
Although, don’t get me wrong: Twitter does a pretty good job in marketing a home for sale. But when you have the ease of use, the visual, and the whole “pinning” aspect, you relate it to a bulletin board chock full of listings, services, products and innovations in just about any industry, ripe for the taking, easily searchable, serviceable, and shareable all over the Internet without anyone having trouble in finding them.
Pinterest is streamlined. It’s indexed. You can find just about anything without having to scroll endlessly through listings simply tagged by a keyword or two. Sure, WordPress rules the blogosphere — and the real estate gods know quite well that a blog writer makes a great home seller! — and Facebook’s the king of lead generation, but without a doubt the sheer power of word-of-mouth advertising at its most basic and raw can’t stand up to the test of time that is Pinterest.
After all, the real estate market’s visual. It’s in our face. We need to see those homes, plain and simple. That’s the bonus of Pinterest, in that you get those ‘pins’ with a taste of what you’re looking for, easy to find, easy to send by email, or share on Facebook — and those boards with all those pins can make it easy to get a stock load of the resources to maximize everything from home selling to home investing or even home renting!
Take a look at this Pinterest board for real estate, and you won’t have any doubts. It’s pretty clear….
You Benefit If You Take Advantage of Pinterest
Whether you’re selling a home, buying a home, or renting a home, there’s no doubt (especially since it’s free to have an account, just like the rest of social media!) — Pinterest definitely can only enrich your goals when it comes to real estate. So start pinning! Who knows — someone might notice.