Home Selling 101: Sell the House, Not the “Home”

Out of all the home selling secrets you’ll find here on this site, this one seems to bring all of it together in a nice packaged present with a bow, like it’s a Christmas! Only it’s not…. We’re not quite there yet to see Santa Claus come down our chimneys, but we can dream, can’t we? Still, when you get that buyer making the perfect offer, and you sign off on escrow to reap the financial benefits as you move out and find your zero-down home with H.O.P.E. to Own, we can all celebrate the holidays (even though we’re just on the cusp of Spring here). How? By “de-personalizing” your space. Completely.

Did I Just Throw You a Major Home Selling Curve Ball?home selling curio cabinet

No. Stay with me, folks. This home selling stuff will all make sense.

The thing is buyers don’t want to buy your house. They’re not buying your memories, they’re not buying your beds, your TV, your KitchenAid mixer, or even the cute knickknacks in your bathroom. As beautiful as your curio cabinet may be, they’re really not even basing their decision on that. They don’t even care about your innovative outdoor living features, such as your built-in deck or hot tub.

Rather, buyers are simply interested in your house itself. It’s not YOUR house anymore (at least in an interested buyer’s mind). And, yes, that’s true, or else you wouldn’t be knee-deep in trying to sell the darn thing. Sure, legally the house is still yours until the deed passes over and you’re in escrow, but at the heart of it all, this dwelling where your shoes still sit in the closet is no longer your place at all. You have to have that mindset — or else you won’t sell at all.

Come On — That Seems Far-Fetched

No, not at all. So let me get down to the real details of this post about home selling and say that you need a home stager. Or learn how to effectively home stage all on your own by taking all of the “personal” clutter out of your house, make your home into sort of a model spectacle for all to see. Do you see what I mean? When they see just the property itself, they don’t see you living in it.

They see the space. They see the benefits. They see the cleanliness. They see every detail, and trust me — they’re loving it.

Effective home selling through home staging includes removing all family photos, memorabilia collections, keepsakes, and other things that would keep the dwelling way too personal and distracting for home buyers. Get all of that stored away somewhere. Out of sight. Out of mind. Let the buyers imagine the house being their home.

Then You Can Ensure a Big Bidding War!

Like Jack Bauer, you mean business in this war. Only not with terrorists. Enjoy the bidding. Because when all the dust settles and you’re signing on the dotted line, you’ll be well on your way.

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